Minneapolis, MN – September 17, 2024
Intersection, an experience-driven out-of-home media and technology company, and Metro Transit, the transportation resource for the Twin Cities, today announced the deployment of 12 new, state-of-the-art digital bus shelters throughout the Minneapolis and St. Paul region.
Prior to this deployment, Metro Transit’s network of more than 150 bus shelters contained only static advertising panels. The introduction of 75” digital screens provides opportunities for brands to engage with customers through more dynamic content in the busiest parts of the city— and allows Metro Transit to share transit information with customers, ultimately improving everyday rider experiences. Intersection and Metro Transit will have a total of 40 digital shelters deployed over the next six months. Digital bus shelters are positioned within high traffic areas of the Twin Cities, including the busy downtown core and high traffic suburban locations.
“Enhancing everyday experiences in cities is core to our mission,” said Scott Goldsmith, President and Chief Operating Officer at Intersection. “The ability to deliver real-time customer information in more locations, and deliver more impactful advertising that will generate incremental revenue is a testament to the future-focused nature of our longstanding relationship with Metro Transit.”
“These digital screens support our larger effort to provide riders accurate real-time information in a variety of ways while at the same time generating revenue that supports transit operations across the region,” Metro Transit General Manager Lesley Kandaras said.
Intersection has been Metro Transit’s advertising partner since 2007, deploying and managing a wide variety of media formats across train cars, major transit hubs, and on rail station platforms.
Intersection’s media network also extends across the top U.S. media markets – New York, Los Angeles, Chicago, Philadelphia, Atlanta, Seattle, and San Francisco – in addition to other major regions such as Austin, Charlotte, New Jersey, Pittsburgh, Portland, Boston and more. In all, Intersection’s network reaches over 50 million people monthly through more than 400,000 digital and static assets nationwide.
About Intersection
Intersection is an experience-driven out-of-home media and technology company that delivers programming, consumer amenities, and advertising to cities. From free internet access to wayfinding to real-time information, our products make city life easier and more sustainable. We further enrich cities with experiential programming that inspires and engages people throughout their day. With valuable, diverse audiences in America’s top cities, we provide innovative, data-driven solutions for brands to reach urbanites at scale. For more information, visit www.intersection.com.
About Metro Transit
Metro Transit is the transportation resource for the Twin Cities, offering an integrated network of buses, light rail and commuter trains as well as resources for those who carpool, vanpool, walk or bike. Metro Transit is developing a network of enhanced transitways throughout the region.